"Introducing Information That Raises The Bar,
Shatters Every Myth About Franchising And
Delivers Facts So Brutally Honest That You May
Feel Like You've Just Been Run Over By A Tank!"

From: Mr. X
April 20, 2010
4:30pm

Dear Franchise Buyer,

Don't make the same mistakes I saw made over and over again during my career in the franchise industry!

That’s why I’ve created this web page and wrote Franchise Secrets Revealed. You’re about to discover the shocking secrets that anyone considering buying a franchise must know.

No matter what kind of franchise you are looking at, these revelations apply to you, and in some cases they're downright shocking.

You’re going to save time, money, and aggravation. You’ll learn to avoid the mistakes and disastrous situations that you're vulnerable to in your search for franchise success. Forget the hype and forget the myths....investing in the right franchise isn't as easy as it's claimed to be. Just for starters, below are 10 ways to quickly identify if the franchise opportunity you are looking at will deliver on its promises.

Tens of Thousands of Franchise Owners Have Failed
And Whole Franchise Systems Have Collapsed!

Reading this book will be the most important step you will take toward finding the "ideal" franchise business for you.

More importantly, you'll learn a step-by-step process for cutting through the marketing hype to verify the "true story" about any franchise system!

• RESEARCH the industry
• INVESTIGATE the franchse system
• VERIFY that you are well-suited for the position of franchise owner and,
• CONFIRM that the earnings potential of your franchise will meet your needs

Studies show that one in five of all people who buy a franchise for the first time
state that it was the wrong franchise for them. Which is why I know you’ll come out
in front once you know…

• The really "big secret" of franchisors that enables them to reduce your profits while increasing theirs. Understand this and your profits will soar.....and I've proven it time and time again!  

• How to spot if your franchisor is in the business of selling products, or in the business of selling franchises....watch out if there in the business of selling franchises. My technique is a sure fire way to instantly check.

• One of the main reasons why franchisees fail, and the techniques I will teach you so you don't make the same mistakes.

• The biggest “kick in the teeth” thousands of franchisees have had to take from their franchisors, which through no fault of their own has financially crippled them. Learn how you can guarantee it doesn’t happen to you.

• The one group of businesses that you must talk to before you buy your chosen franchise, and the three questions you must ask them. This reveals so much more about the Franchisor than their company accounts ever will - in fact it reveals chapter and verse about the franchise company.

• What you need to know about all franchise consultants and brokers....you'll immediately have added protection with this information.

• The simple step-by-step strategy to follow when deciding on which franchise to buy, that will have your chosen franchisor very uncomfortable if the business has anything to hide.

• The most common and costly mistakes to avoid when choosing your franchise.

• How to protect yourself from franchise salespeople who prey on your biggest fears, nudging you to buy their franchise without you even knowing it....and this has nothing to do with sales techniques.

• The thirty must know questions to put to the franchisees of the business you are looking at. The answers to these questions gives you the inside knowledge you need to make an informed decision. 
  
  

  Franchise Buyer Beware... Learn why most franchisees FAIL -  and how you can avoid making the same mistakes! 200 pages plus 40 min video Franchise Fever

  
  

  
  

  

  
  

  
  I've seen it every day for over a decade. The franchise industry paints a magical picture of franchising, and the lure to would-be investors, like you, is the idea that the overwhelming majority of franchised businesses are not only a success, but also offer a safe investment, the opportunity to be your own boss while being supported by your franchisor, that the trademark of the business is a valuable asset and that you'll be buying a proven business. Let me tell you that in many franchises that you'll look at these are at best exaggerated claims.
  
  You don't know me yet, I realize, but I honestly hate to think of you wasting a year of your life trying to find the perfect franchise, investing both your time and money into it, only to discover that the business was flawed from the beginning, especially when this situation can be easily avoided. I'm going to show you the same bullet-proof techniques I repeatedly used to help my clients make the correct franchise decisions.
  
  Use my techniques and over a decades worth of experience and believe me you won't become another hidden franchise statistic, another franchise failure or yet another franchise owner abused by their franchise company, but instead you'll seize control of your future.
  

  It's in understanding these elements that will enable you to make the best investment of your life, instead of the worst mistake of your life. Which is why anybody considering buying a franchise must know.......

  • The truth behind Disclosure Documents and especially Item 20. This is in place to supposedly protect you, but it doesn't. Learn how to read between the lines of the UFOC and the Franchise Agreement.

  • The one variable about franchising that every potential franchise investor needs to know.

  • The misconception that you are buying a proven business, and that you "can't fail", or that your chances of failure are "greatly reduced". Well you can fail, and learn why some franchisors aren't really that bothered if you do. In fact, I've seen Franchisors set their franchisees up to fail!

  • Just how cold-hearted some Franchisors can be, and how to spot if they have a heart of gold or a heart of stone.

  • How franchises are reacquired and transferred with no financial benefit to the franchisee. This is a highly profitable part of an unscrupulous franchise companies business so you need to know the correct steps to take before you sign the Franchise Agreement to protect yourself.

  • Understanding the true relationship between franchisor and franchisee, not the one they would have you believe exists. I'll show you how you can gain a better position.

  • How many of the laws that regulate the franchise industry mean nothing and what you can do to gain the upper hand.

  • What you must know about franchise directories and franchise internet portals.

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  Enter My 'Inner Chamber' Where the Biggest And Most Closely Guarded Secrets Of Franchising Are Revealed!

  Let me be clear that there is nothing wrong with the franchise model, and that there are franchisors out there that do it the right way. The potential for you to secure your future as a franchise owner is extremely real and has been proven time and time again. But what also has been proven is that franchising can, and often does fail the franchisee.

  You can avoid it happening to you by knowing just how to "lift the lid" on the franchises you are interested in. You’ll never again be vulnerable when you know…

  • The one variable about franchising that every franchisee should know.

  • The stealth tactic used by franchisors to give them control, and not you. I'll show you how to regain control and if you don't follow this advice, when you come to sell your franchise you'll only get between 10% and 40% and its true value. I've seen it happen so many times!

  • How the less worn path could be your key to riches.

  • When talking to existing franchisees, the one technique and exact dialogue to test if they are a "shill". A paid mouthpiece of the franchise company instructed to say positive things about the business - and yes this does happen!

  • The super stealth way to dramatically increase your chances of borrowing money to invest in your chosen franchise.

  • Learn how to identify the franchisors that aren't bothered if you fail as one of their franchisees.

  • Learn my priceless tip that enables you to ask just one question to the franchise company that will enable you to make a snap decision about them that over 90% of the time will be accurate. This is particularly useful in the early stages of franchise selection when your table is piled high of franchise brochures.

  
  

  Franchise Buyer Beware... Don't choose a Franchise until I personally take you by the hand and Step-by-Step reveal to you all the secrets that will ultimately make you a HUGELY successful and     satisfied franchisee!  200 pages plus 40 min video Franchise Fever

  
  
  

  

  
  This is just the tip of the iceberg! There’s so much more, I couldn't possibly list it all here. That's why I’m offering you my private collection of secrets on a completely risk-free basis. It’s called Franchise Secrets Revealed, and here’s what my customers are saying about it:

  "I purchased Franchise Secrets Revealed about 3 weeks ago and I had to drop you a line. Just before I bought it I'd already paid a deposit on a franchise from the many I'd looked at. After going through  your course. I went back to my chosen franchisor and put them to the test...they failed! Although I've lost part of my deposit I could have lost a whole lot more. I'm now starting the selection process again, but this time I know exactly what to look for."   Scott Barnes, Philadelphia, PA "Anyone even considering buying a franchise should invest in Franchise Secrets Revealed. If you are serious about being a successful business owner you can't afford to do without it. It's easy to read, gives excellent information and takes the reader step-by-step through the entire process of finding the best franchise."   Michael & Sarah Andrews, Glendora, CA "Mr. X, you've pulled together a one of a kind resource that contains so much powerful information. This is an ebook that under promises and over delivers in spades. Thanks for an excellent product." Barry Longthorne, Dallas, TX "My husband and I were looking to invest in a fast food franchise and worked with a franchise consultant for over 4  months. We really trusted her to help us through the search and investigation process but it seems all she was really only interested in was her commission. Then while searching online we found one of  your articles and this site. You make a lot of claims and I must admit I was more than a little skeptical, but it does deliver everything it promises. Afte reading your book and listening to the audio we decided that a franchise wasn't right for us. I don't know how we can ever thank you for saving us from making the biggest mistake of our lives!"  Judy Drezin, New York "Following your instructions we were able to 'read between the lines' of the Uniform Franchise Offering Circular. It was like we had learnt a new language....we had a complete understanding of what we were entering into."   Joseph & Irene Gardner, Boca Raton, FL "Mr. X has truly let the 'cat out of the bag' with his book.  And that's a really good thing for prospective franchisees! As a franchise consultant myself, I've been amazed how susceptible clients can be to the hype, misinformation, and misrepresentations made by some in our profession, including franchisors. The idea that investing in a franchise  means there is little or no risk of failure is not a reality. I know for a fact that Mr. X has seen hundreds fail and lose their entire investment in the same franchise system he was part of. This franchise has the distinction of being in the top 10 of "CHURNING" franchises, and yet is appears in Entrepreneur's top 100 list. If you're looking a investing in a franchise you need to understand what "churning" is and how to protect yourself!"  Ford Myers

  Keep this in mind: with Franchise Secrets Revealed you’ll own every detail from my private notebook - over a decade of insider franchise secrets, condensed into a step-by-step, easy to understand format that you can absorb in just hours.

  With this information, believe me, you’ll be on the inside track to franchise success. YOU will be in the position of power. YOU will have a rare advantage as you turn the tables on the franchise industry.
  

  Over A Decade Of Insider Information Is Yours 

  Now picture this: It's a year from today (or a lot sooner), and you've hunted around and found the perfect franchise. Even better, you're up and running with your chosen franchise.

  Now, stop and look back on today. Considering that you've now learned all the dirty secrets of franchising, and found the prefect franchise, what price would've made it a good investment?

  To determine this, I surveyed previous customers, professionals from within franchising and have analyzed the potential power of my private notebook, and have arrived at the affordable price of $97. This is a very limited introductory price which will increase to $197 very shortly. As one franchise expert commented during a discussion we were having about setting the price,
  
  

  "What price do you put on piece of mind?"
  

  
  Think about it? You'll receive everything I know about franchising, a complete brain-dump that took me over eight months to write for a small fraction of the $500 my clients pay for a private consultations. And the truth is, you're getting a lot more; I could never cram all this into a single hour on the phone.
  
  

  Don't want to buy...that's ok too. But prospective franchise owners you better read my final warning down below...
  
  

  Franchise Buyer Beware... Use The Same  Techniques My Clients Paid Me $500 An Hour In Consultantion Fees To Benefit From 200 pages plus 40 min video Franchise Fever

  
  

  

  
  Finally, because I really want this test to increase sales, I’m throwing in 5 very valuable Free Bonuses valued over $1,800.
  
  

  BONUS #1 - Should You Become A Franchisee? Test Your Aptitude To Own a Franchise - Value $47 It takes a certain type of person with specific skills to own and operate a franchise successfully. Just as you need to ensure that you don’t fall prey to unscrupulous franchise consultants, brokers, and franchisors, it’s just as important that your personality and character traits match those of successful franchise owners. Having good business acumen doesn’t necessarily guarantee your success in franchising. In fact, no one single skill that you may possess will. What will make you successful as a franchisee (within the right franchise system) are many different personality traits. There is absolutely no point in finding the perfect franchisor if you end up being miserable as one of their franchisees. In my experience, that’s one of the quickest ways to lose your investment. Take the test to see if you’re suited to becoming a franchisee. And if you order right now, it’s yours free. I completely guarantee your success using my strategies and I want you to feel absolutely certain there’s no way you can "get taken." So go ahead and order over a decades worth of franchise secrets today. Read them, use them, and benefit from them.

  SPECIAL BONUS #2 Confidential Interview with a Failing Franchise Owner -Value $100! Confidential 1 hour Audio Interview with a couple who are currently struggling with their franchise - right at this very moment in 2008. This interview backs up and reinforces many of the issues I reveal in the ebook that consumers need to be aware of, and does it in a very personal and compelling way. This audio interview is priceless because it is extremely difficult for current franchisees who are struggling and failing in their business to go public for fear of reprisals from the franchisor. This is why you almost never read or hear about franchisees in trouble especially if they are trying to sell their business. This interview will make you look at investing in a franchise business in a whole different way. It will open your eyes to what's it really like to be a franchise owner, and why all the exciting statistics and income claims that the franchise industry and franchisors quote are virtually meaningless!

   

  BONUS #3 -   Value $200! Power Point Slide Presentation:  "12 Action Steps You Must Take That Will Virtually Guarantee You Will Make The Right Franchise Buying Decisions – But No One Will Ever Tell You WHAT THEY ARE!"   Most of the information in this slide presentation is not discussed in the ebook Franchise Secret Revealed. It is only for those people who are very, very serious about investing a large sum of capital in a franchise business - realizing that you are risking your financial future and well-being. It is only information that I shared with my franchise consulting clients during private consultations. Let me be brutally honest with you:  Your FAILURE to implement these 12 ACTION STEPS during the validation, due diligence, and neogotiation phase with the franchise company, is going to VIRTUALLY GUARANTEE that your SUCCESS as a franchise owner will be REDUCED to ZERO!! Please read this last statement again. Now I know that is a very, very bold statement for me to make but I stand behind it. Why? Because during my ten years as a franchise consultant and as a Regional Director in a national franchise coaching franchisees, these were steps that my clients should have taken but never did! The sad fact is that all of these people failed and lost their business and investment.

  BONUS #4 - This Bonus Is So Confidential That I Cannot Reveal It Here!!! (Except To Say That It Is NOT Information Available To The General Public)  Value - Priceless! All I can say about this is that you will you receive information so valuable about the franchisor/franchisee relationship not available anywhere at any price!!

  BONUS #5 - 3 Months of Personal Coaching   Value $1500 You will receive three months of personal coaching via email one hour per month of my time. I can only advise you on franchise related issues and not legal or financial matters. Let me be perfectly clear here: I will not take you on as a client recommending franchises for the purposes of collecting a placement fee. I will only respond to questions or issues you may have relating to the information in this package. I will also include an audio MP3 copy of the 1 hour workshop I gave at the International Franchise Expo in Washington, D.C. Audio Workshop: Choosing the Right Franchise Much is said about finding a business that involves what you love and enjoy and success will follow. Is falling in love with a business important for business success or is this a false expectation that keeps people from achieving their goals through business ownership? This seminar is about taking a completely different approach to finding a business. Instead of finding a business to fall in love with, we will discuss a proven strategy to help you find a business that you can manage, market and promote. Using this approach to finding a business will allow you access to more of what you love, enjoy and value most.

  
  These Secrets Are Yours In Just Five Minutes

  This ebook is in the Acrobat pdf format so you can instantly download the ebook, put it to use and get ready to find the perfect franchise. You'll be redirected to the order page with SECURE processing through PAYPAL. Once processed, access will be granted immediately!
  

  Finally, let me repeat what Steve Pisano explained at the top of this page. The other franchise web sites you may know about are affiliated with the very franchisors that I show you how to beat.

  Revealing my knowledge would jeopardize their relationships with these important business allies. So don’t waste your time searching for this information elsewhere. I guarantee you won’t find it anywhere!

  Order directly online with PayPal. I look forward to getting a letter from you, telling me how Franchise Secrets Revealed helped you in selecting the right franchise. Although I get lots of email please write to me, I’d love to hear your success story!
  
  Sincerely,

  Mr. X

  Franchise Buyer Beware... You'd be insane not to take up this offer. Get the TRUTH and never previously revealed  secrets about franchising!! The Buxton's sure wish they had! see franchisebuyerbeware.com

  
  
  
  

  

  
  
  

  A FINAL WORD OF WARNING TO PROSPECTIVE FRANCHISE BUYERS I know the emotions you are going through... I know the excitement you are anticipating going into business for yourself.  I know the anxiety and fear you are feeling about making a decision, even to the point where you are getting up in the middle of the night in a cold sweat! I know you may be having second thoughts and that your family and friends may not be completely supportive (by the way, the franchise industry refers to this as "crabs in a basket" syndrome.) I know that the franchise company you are considering is constantly calling you to sign the franchise agreement and attend the next training session (they may even be pressuring you that your territory may be sold to another person.)  I know that if you are working with a franchise consultant they are calling you to find out if you made your decision yet and how they can help you make a decision (can you guess why??)  I know that you are thinking do I really want to leave my job or get another job for the security of a paycheck and benefits.  I know you that you don't want to spend a few hundred dollars to pay a franchise attorney and an accountant to review the UFOC and the franchise agreement. Because you know it all and don't think its really necessary.  I know you are skeptical that spending $97 for this course is really going to give you all the answers you need to help you make the right decisions, and more importantly help you from making the wrong decisions. Afterall, $97 seems like a lot of money for this.  Yes, I know what you are going through. I've been in your shoes. I've worked with hundreds of  people just like you over the past 10 years. People like you who believe they know it all and can do this on their own without any help (except for that friendly and knowledgeable franchise consultant who has spent the last few months building rapport and gaining your trust.) So here is my final word of warning to you! If this sounds like what you are going through then you need to click on the link below and order this valuable course right now! Spending $97 for this course is just going to be a speck of sand on the beach compared to your investment in the franchise you are thinking of buying. I know for a fact that if Brian & Tina Buxton (remember them from franchisebuyerbeware.com)  had this course they wouldn't be in the sorry position they are today. I know for a fact that if the Steve & Lynn Brooks had this course they wouldn't have had to lose their franchise and their home. Please don't think you are SMARTER than these folks - because quite frankly YOUR NOT! I thought I was smarter too and I still lost over $100K in a top rated national franchise. I know in my heart and soul that if I had the information in this course and had taken advantage of it ten years ago, I would still have that $200,000 that I invested in XXX franchise in my bank account. I know that I would be a lot happier person than I am today and more importantly I would have peace of mind! Look. I didn't create this course to make a ton of money. I created it to help people like you who are about to invest hundreds of thousands of dollars in a franchise opportunity to fullfil your dream of self-employment.  DON'T LET YOUR DREAM TURN INTO A NIGHTMARE!! I want you to know exactly how to have the highest probability of finding a suitable franchise while minimizing your risk and capital exposure! "What price do you put on piece of mind?" PLEASE LET ME HELP YOU!!  DON'T WAIT. ORDER IT RIGHT NOW!!

Here's A Quick Recap Of What You Get Get Insider Secrets To Buying A Franchise Without Loosing Your Shirt Franchise Secrets Revealed eBook 200 pages PLUS Franchise Fever 40 minute video ($197 Value) Bonus #1: Test Your Aptitude To Own A Franchise ($47 Value) Bonus #2: 1 Hour Interview With A Struggling Franchisee ($100 Value) Bonus #3: Camtasia Slide Presentation 12 Action Steps ($200 Value) Bonus #4: Secret Proprietary Insider Information ($Priceless Value) Bonus #5: 3 Months Of Personal Coaching ($1500 Value) Total Value - $2000.00+ If you ACT NOW, you get this amazing package for only $97.



Franchise Buyer Beware... You can go to a franchise consultant. But the problem is they are BIASED and will sell you a franchise even if it is the wrong thing for you and they know it!! 200 pages plus 40 min video Franchise Fever

P.S.  Don't forget that my book is tax deductible as a business expense. 







©2010 Franchise Secrets Revealed